And how I can help you ...
remember your about page is about your visitors!
Start with your readers. What is their pain? What is their struggle? What are these challenges costing them in their relationships, finances, career, and or happiness?
Help them feel like they are not alone. You understand what they're going through because you've been there yourself or you help clients who are where they are.
Something interesting about you...
Tell them about yourself. Now it's time for your compelling story - your test to testimony story. Tell the story of your humble beginnings, the challenges that built your character and how you overcame them. Tell your readers why you started your company. Tell them why you're passionate about the people you chose to serve in your niche. Tell them what makes you different than others in your niche. Mention how many people you've helped or are on a mission to help. Include anything that builds credibility and trust.
Be sure to remind your readers what you do, who you serve, and how you help them.
Be sure to sprinkle in pictures of you as well.
Tell them what to do next
Remember your readers are the hero and you're the guide. Call them to greatness. Invite them to take the next step to get the results they want by scheduling a discovery call.