What do you do?

How will you make my life better?

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What do you do?

How will you make my life better?

Benefit

Benefit

Benefit

Pain-focused headline

Focus on your ideal clients' worries, problems, and struggles. What problem do they have? How is it making their life hard? Why is it wrong or not their fault? (Consider including attraction marketing questions.)

• Do you struggle to…?
• Are you tired of…?
• What would it be like if…?

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Benefit-focused headline

Result 1

How will this benefit bring your ideal clients' value?

Result 2

How will this benefit bring your ideal clients' value?

Result 3

How will this benefit bring your ideal clients' value?

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Be empathetic and state your authority. Let visitors know you’ve been where they are or have worked with people just like them. Reassure them you can help.

Statistical evidence or testimonial

Statistical evidence or testimonial

Statistical evidence or testimonial

Stop ____ and start ______.

What are their objections or reasons to doubt you?
How do you help your clients overcome these challenges to get the results they're looking for?

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Testimonials...

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“Share testimonials that overcome an objection your visitors may have."

 

Name

Career
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“Share testimonials that are specific and measurable. Example: I broke through a 2 month plateau in the first week of working with ____ and continued to lose an additional 20 pounds in 3 months!"

Name

Career
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“Share testimonials that speak of the transformation your client had before they started working with you until now."

Name

Career

3 Steps to Go from ____ to ____.

Step #1

What step will they take first? What transformation will they experience as a result of taking this step with you?

Step #2

What step will they take next? What transformation will they experience as a result of taking this step with you?

Step #3

What step will they take last? What transformation will they experience as a result of taking this step with you?

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Irresistible Lead Magnet

Include a brief description focusing on benefits they'll receive by subscribing and give them a call to action to download.