What do you do?
How will you make my life better?
Focus on your ideal clients' worries, problems, and struggles. What problem do they have? How is it making their life hard? Why is it wrong or not their fault? (Consider including attraction marketing questions.)
• Do you struggle to…?
• Are you tired of…?
• What would it be like if…?
Be empathetic and state your authority. Let visitors know you’ve been where they are or have worked with people just like them. Reassure them you can help.